B2B Key Account Management Certification Programme in Bangalore, India

This is a 5 Courses Certification Programme

1.Key Account Management (Course Duration – 4Hrs 37 mins)

A framework for Strategic Key Account Management.

Analysing the Customer, building relationship, setting objective and strategies for it, ﬁnding out opportunities where we can deliver value.

How to review and adapt in this entire process

2.Value Based Selling Skill (Course Duration – 7hr 45 mins)

Invent your Value Proposition

Learn to present it and engage the Customer along the way.
A uniquely designed course with a ﬁne mix of learning and practice.

Each core learning module will be followed by the practice module.

3.Advanced Presentation Skill (Course Duration – 3hrs)

Nuances of Presentation skill such as a structured ﬂow of content, creating an irresistible presence, managing your audience and presenting in various situations and settings.

4.How to become a better negotiator (Course Duration – 2hrs 42 mins)

A highly interactive course.

Gives you a structured way of Negotiation – how to prepare, what to discuss, when and how to propose, and how to bargain without losing much.

5.Time Management(Course Duration – 25 mins)

Learn to manage time efﬁciently and effectively.

How to recognize time wasters and deﬁne priorities to focus.

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Who is this course for ?

If you have Key account Managers
If you have Individual Sales Contributors
If you are exploring KAM in your company

More B2B digital sales learning programs from MIpower

What is the B2B Key Account Management Certification Programme and how does it help teams?

The B2B Key Account Management Certification Programme equips organizations with a structured, proven approach to managing strategic customers. It helps Key Account Managers and senior sales contributors understand how to analyze accounts, identify growth opportunities, and build long-term customer relationships. The programme also strengthens planning, value-based engagement, and negotiation skills. Designed for teams, it creates a unified method for managing high-value accounts and improving retention, expansion, and customer lifetime value across the organization.

Who should enroll in this Key Account Management Certification Programme?

This programme is ideal for Key Account Managers, individual sales contributors, account owners, and organizations preparing to formalize a Key Account Management function. It is also relevant for Inside Sales teams supporting strategic accounts and leaders who want their teams to handle enterprise customers more systematically. Whether you are establishing a KAM practice or scaling an existing one, this certification helps teams adopt a consistent, strategic approach to Key Account development.

What does the Key Account Management module cover, and why is it essential for teams?

The Key Account Management module introduces a strategic framework that enables teams to deeply analyze their customers, map decision-makers, identify value gaps, and uncover growth opportunities. Teams learn how to set account goals, build strategies, and conduct structured reviews to track progress. By applying this method, account managers strengthen customer engagement and improve the organization’s ability to retain and grow its most important accounts. It is foundational for all high-performing KAM teams.

How does the Value Based Selling module support Key Account Managers?

Value Based Selling teaches teams how to articulate their value proposition in a way that resonates with key accounts. Through structured frameworks and guided practice, participants learn how to present value, conduct discovery conversations, and engage customers in meaningful dialogue. For KAM teams handling large or complex accounts, this skill helps differentiate offerings, move beyond transactional interactions, and develop stronger strategic partnerships. The practice modules ensure teams can apply the tools immediately.

Why is Advanced Presentation Skill important for Key Account Management teams?

Key Account Managers frequently present business reviews, proposals, and strategic recommendations. This module develops the ability to structure content clearly, deliver insights persuasively, and manage senior-level stakeholders effectively. Teams learn how to maintain presence, adjust to diverse audience types, and present confidently in different formats—virtual, boardroom, or multi-stakeholder meetings. Strong presentation skills ensure that strategic ideas are communicated effectively, influencing decisions and strengthening credibility with high-value customers.

How does the Negotiation module help teams engage better with key accounts?

The negotiation module provides a structured process that helps teams prepare thoroughly, define boundaries, and negotiate confidently without losing value. It teaches what to discuss, when to propose, and how to handle bargaining professionally. For Key Account Managers dealing with complex contracts, renewals, and long-term agreements, this module builds the confidence and discipline required to secure win–win outcomes. It leads to higher profitability, stronger relationships, and more sustainable long-term account performance.

Why is time management included in the Key Account Management Certification?

Managing key accounts requires ongoing coordination, reviews, follow-ups, and cross-functional collaboration. The Time Management module enables account managers to prioritize high-impact activities, identify time-wasters, and organize their workload effectively. With better discipline, teams can manage multiple strategic accounts without compromising quality. This leads to more consistent customer engagement, timely response to opportunities, and improved ability to deliver planned account strategies. It also enhances overall productivity across the KAM function.

How does this programme support enterprise-level Key Account Management teams?

This certification is designed to scale across Enterprise Key Account Management teams and provides a uniform structure that leaders can use to coach and monitor performance. The frameworks help teams build strategic account plans, identify opportunity areas, and track customer development in a standardized way. Enterprises benefit from more predictable account growth, stronger customer retention, and better alignment between sales, service, and leadership teams. It builds a consistent KAM culture across the organization.

What makes this programme different from other Key Account Management certifications in India?

Unlike generic online courses, this programme is built by Mercuri International and delivered through MiPower using classical, time-tested KAM frameworks refined over decades. Each module combines learning with hands-on practice, ensuring direct applicability. Participants also receive support from a Learning Path Specialist who guides on-the-job implementation. The programme focuses on practical, strategic, and real-world KAM challenges, making it highly suitable for corporate teams managing complex or high-value customer relationships.

How can teams apply learning from the programme to live customer accounts?

The certification provides tools that teams can apply immediately—account analysis frameworks, opportunity mapping methods, structured negotiation steps, value presentation techniques, and time management processes. Teams can use these frameworks during business reviews, account planning sessions, and customer meetings. With support from MiPower’s Learning Path Specialist, participants receive guidance on applying concepts to real accounts. This ensures learning converts into measurable improvement in account growth, customer engagement, and strategic relationship development.

MIpower is brought to you by Mercuri International - India Operations. We are Sales Experts, not course aggregators.

Our Digital Sales Training Courses are based on timeless yet contemporary classical tools and frameworks, specially for Customer facing, and frontline manager roles.

What's more, we appreciate learning is never complete until it is implemented. So, you have access to a Learning Path Specialist to assist you with any queries you may have when you apply these tools in your daily work.

B2B Key Account Management Certification Programme